Know what consumers actually did after seeing an influencer
Track the ripple effect from Instagram reels to Google searches to Amazon purchases. Prove real business impact, not just likes.
Campaign Impact — Samsung Galaxy S25
Jan 10 — Feb 10, 2025 · 2,000 influencers
Google Search Lift
+42%
vs baseline
Purchase Intent
23.4%
of comments
Amazon BSR
#3 → #1
category rank
Halo Score
8.7/10
cross-platform
Trusted by leading brands & agencies
The signals that matter
Go beyond likes and views. Understand the cross-platform ripple effect of every influencer campaign.
Search Lift Tracking
Did people Google your brand after seeing that reel? Track Google Trends data before, during, and after campaigns — prove that social exposure drives real search intent.
Comment Intelligence
AI-powered theme mining reveals what engagement actually means — purchase intent, curiosity, or just vibes.
Commerce Signal
Track Amazon BSR movement and product search volume shifts correlated with campaign timelines.
Category Growth
Did you grow the category or just your hashtag? Track generic search terms to prove market leadership.
Halo Score
One Score. Full Picture.
The Halo Score combines search lift, commerce impact, comment intelligence, and category growth into a single composite metric. Present stakeholders with one number that proves cross-platform business impact — not a spreadsheet of vanity metrics.
How Signals works
Connect your campaign. Get intelligence. Prove impact.
Connect Campaign
Import your campaign from the Unified panel. We auto-fetch influencers, posts, dates, and comments.
Track Signals
We pull Google Trends, Amazon rankings, and run AI comment analysis across your campaign window.
Prove Impact
Get a beautiful, shareable impact report with search lift, intent scores, and a composite Halo Score.
The problem with vanity metrics
Brands pay top dollar for influencer campaigns and receive wrap-up reports full of "millions of views" and "thousands of likes." But no one answers the real question:
The 'So What?' Problem
High engagement doesn't mean high intent. Likes don't tell you if anyone searched for the product.
Siloed Reporting
Reports show what happened on Instagram, but miss the halo effect across Google, Amazon, and Flipkart.
Can't Justify the Spend
Without baseline tracking and search lift data, influencer ROI remains a black box to stakeholders.
Stop guessing. Start proving.
Shift the conversation from "look how many people saw this" to "look how many people took action because of this."